A good filing system and data base is vital for managing and storing information, including information on fundraising. Your data base is your records on your computer or in a log book that can be easily accessed and used.
Once you have done prospect research and built the relationship with the prospect, it is time to have a more formal meeting and explore their possible financial support for your organisation. The best way to do this is through a personal meeting.
Being able to sustain your organisation financially requires that you choose a good funding mix, so that you are not limited to one source of funding. This diversification of funding requires careful planning, thus a strategic approach to sustainable funding is necessary for every organisation.
Donor funding is always affected by local, national and global contexts. It is therefore important for every organisation to ensure that it has an understanding of the world in which it is operating.
Your organisation must have some idea of your current and future activities and needs. Your action plans should take into account what these activities and needs will cost. Based on the funds you have now, you can work out how much money you will need in the future to carry out your aims.
Fundraising is not begging. This is a big mistake that many organisations make. If you feel you are begging for money, then this becomes an unpleasant experience.
Before you can communicate what you need from a donor, you have to be clear about what you are doing and what you need to move forward. Once you know what you plan to do, what you need to do it and what it will cost, it is time to write your “case for support”.